Prime Day Concert
A M A Z O N
THE PROJECT
Prime Day Concert was the live event portion of Amazon’s Prime Day. The event took place in New York City on July 2019 to celebrate and thank Prime Members for their support. The concert took place in the Hammerstein Ballroom at Manhattan Center and performers included Taylor Swift, Dua Lipa, SZA, Becky G and host Jane Lynch. As an art director on the team, I assisted in the overall event visual direction, overseeing the venue’s environmental design in partnership with an agency and designing the Rivet (private label furniture brand) immersive photo experience and VIP lounge layout.
MY RESPONSIBILITIES
Art direction. Design.
DELIVERABLES
Venue environmental design and attendee experience
Printed collateral
Event style guide
Onsite graphics and traffic drivers
Social assets
:15 and :30 pre-show and post-show trailers
THE TEAM
Art Director: Allison Wagner
Associate Creative Director: Heather Mounsey
Project Manager: Abigail Harris
Campaign Project Manager: Erin Knirk
Visual Designer: Cely Henriquez
CONCERT RENDERINGS
THE FINAL PRODUCT
CONCERT EXPERIENCE
GRAPHICS
TRAILER
