Nordstrom Beauty
During my time at Nordstrom, I was one of the lead designers for the Beauty category. I collaborated and innovated with the Beauty marketing team on a weekly basis to design elevated and on-brand takeovers that were used onsite, in emails and as traffic drivers to entice customers.
MY RESPONSIBILITIES
Design. UX.
BEAUTY EMAILS & ONSITE GRAPHICS
I collaborated with the Beauty marketing team every week to concept and design onsite beauty graphics and emails. These graphics informed customers about on-trend and new beauty products and brands.
PROJECT:
PERFECT FOUNDATION
The goal of the Perfect Foundation campaign was to provide customers with sleek and accurate guidance when finding their perfect foundation. My responsibilities included concepting the overall aesthetic of the project deliverables which included a landing page, email campaign and an interactive header to personalize the customer experience.
KUDOS
86% engaged
Percentage of customers that engaged with the personalized Find Your Foundation interactive header and were then brought to a personalized results shopping page.
Cross category template adoption
Other categories started to use the interactive header template for other campaigns to personalize the shopping experience for customers.