THE PROJECT

I was the lead photo art director of 28 unique campaigns for Rivet, the Private Label Furniture brand at Amazon that combines mid-century and industrial modern design to provide customers with elevated and affordable furniture and decor.

A LITTLE BACKGROUND

My unique approach for each of these campaigns was to do extensive competitive and trend research prior to developing creative. I began diving into trends within the interior space (color palette, furniture trends, set design, competitor research). I was responsible for concepting photo art direction; coming up with the set design, prop selection, overseeing renders to ensure sets were built to proper scale and aligning to the overarching creative direction all while fostering a relationship with business partners.

One of my goals while art directing for Rivet was to push seasonal relevancy through styling, set design and color palette. I introduced more foliage, food, moodier colors and more heavily propped sets to truly encapsulate the seasonal launch date for each campaign.

MY RESPONSIBILITIES

Trend research. Competitor analysis. Art direction. Design.

DELIVERABLES

• 28 unique campaigns, 120+ photo assets

• Social assets

• Landing page assets

• Animated GIFs