Oprah’s Favorite Things

A M A Z O N + O M A G A Z I N E

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THE PROJECT

In November 2019, Oprah’s Favorite Things launched on Amazon for the fifth consecutive year. O Magazine revealed its annual Oprah’s Favorite Things holiday gifts list featuring 80 products with the majority being small businesses. Oprah’s Favorite Things and Amazon bring customers a fast, easy and trusted destination that allows them to gift with confidence.

MY RESPONSIBILITIES

Art direction. Overseeing photography retouch for print.

DELIVERABLES

  • Double page spread in O Magazine

  • Digital ad suite

  • Social assets

THE TEAM

  • Art Director: Allison Wagner

  • Associate Creative Director: Heather Mounsey

  • Designers: Katie Brenn, Cely Henriquez

  • Copywriter: Randy Walker

  • Stylist: Glen Proebstel

  • Photographer: Mark Leibowitz

  • Producer: Courtney Garrison

  • Project Manager: Abigail Harris


The makings of a print spread

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THE FINAL PRODUCT

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KUDOS

179

Within 18 hours of launch, Oprah’s Favorite Things received 179 unique press placements.

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Holiday Toy Book