Oprah’s Favorite Things
A M A Z O N + O M A G A Z I N E
THE PROJECT
In November 2019, Oprah’s Favorite Things launched on Amazon for the fifth consecutive year. O Magazine revealed its annual Oprah’s Favorite Things holiday gifts list featuring 80 products with the majority being small businesses. Oprah’s Favorite Things and Amazon bring customers a fast, easy and trusted destination that allows them to gift with confidence.
MY RESPONSIBILITIES
Art direction. Overseeing photography retouch for print.
DELIVERABLES
Double page spread in O Magazine
Digital ad suite
Social assets
THE TEAM
Art Director: Allison Wagner
Associate Creative Director: Heather Mounsey
Designers: Katie Brenn, Cely Henriquez
Copywriter: Randy Walker
Stylist: Glen Proebstel
Photographer: Mark Leibowitz
Producer: Courtney Garrison
Project Manager: Abigail Harris
The makings of a print spread
THE FINAL PRODUCT
KUDOS
179
Within 18 hours of launch, Oprah’s Favorite Things received 179 unique press placements.