Off to College

A M A Z O N

THE PROJECT

Amazon kicked off the 2022 school year in style with the Off to College campaign, which was geared toward incoming freshman and helped them find all of the inspiration they need to become who they want to be. Because college requires a lot more to get ready, Amazon's one-stop online shop is a destination for students to bring their collegiate dreams to life. To capture the spirit of the campaign, the team developed a fresh and energizing color palette, illustration kit, and creative direction that leaned into trend colors, Gen-Z styling cues, and environments.

MY RESPONSIBILITIES

As the lead art director on the project, I was responsible for concepting and executing the overall visual direction of the campaign. I worked closely with the creative team to develop the concept and to create the color palette, illustration kit, and photo art strategy. I also oversaw the photo art direction on set and the production of all visual assets for delivery.

DELIVERABLES