Echo Show 5
A M A Z O N D E V I C E S
THE PROJECT
The Echo Show 5 is the most popular Echo Show device featuring a sleek new look, a speaker system that provides double the bass of the previous generation and clearer sound for enjoying music, Audible audiobooks, video content, and podcasts. The Echo Show 5 is also a smart display for kids, with learning and entertainment built in.
MY RESPONSIBILITIES
As the Senior Art Director, I partnered with GTM and Brand Strategy to position the Echo Show 5 and led the art direction of the launch campaign, from concept through final execution. This included a :45 second launch video, device landing pages, photography, and 3D motion across on-site and various marketing touch-points.
DELIVERABLES
:45 second launch video including PR/social cutdowns
Motion assets (3D & Looping Videos)
Photography library
CGI device renders
Small Size. Big (fun)ction.
Meet the all-new Echo Show 5, the compact and versatile Swiss Army Knife of your smart home. The Echo Show 5 is ready to help you flex from function to fun and back again — just like that.
Function
Fun
Using a graphic, product-forward approach, we applied a variety of dynamic transitions to lifestyle moments to showcase the top features of the Echo Show 5. These seamless transitions allowed us to flex between function and fun through visual storytelling.
Photography
Looping videos
THE TEAM
Art Director: Allison Wagner
Creative Director: Aaron Sanchez
Copywriter: Julia Brenner
Producer: Taryn Waldman
Brand Strategist: Jens Martesen
Design: Jayeeta Kundu
Head of Brand Creative: Darryl Mascarenhas
Product Marketing Managers: Joel Stamp & Rashmi Ravishankar
Photographer: Frances Marais
Directors: The Queen